Tuesday 13 June 2017

Ethnicity & Pride with AuthIndia

Indian culture is known for its diversity the all over the globe, with ethnic clothing being just one of the things that distinguishes one part of India from the other. The traditional Indian attire has earned admirers from people from all over, with highlights of the craftsmanship with which artisans create traditional dresses, which of course is incredible! Coming to my love for Indian wear, its new. I usually opted to carry kurtas on occasions previously, but with my recent admiration to the ethnic embroidery and its various versions had me fall deep in love with it! Well, not just the clothing but Indian jewelry is another thing that has managed to make a place for itself in my ethnic collection.

With tons and tons of online shopping brands mushrooming in India, its hard to find your kinda ethnic styles both in clothes and jewelry under one website, but stumbling upon AUTHINDIA recently, I knew there's something for everyone! Be it young girls, middle age women or your beloved grannies having lived half of their life already, AuthIndia caters to each and every female with hundreds of apparel and jewelry designs with latest ethnic trends! 

"Striving to explore the authentic handmade products, cutting across the length and breadth of India and fishing out the most splendid and exquisite handicrafts to the reach of your houses" is their foremost motive. In my favorite jewelry section, they have minakari jhumkas, to pachi and kundan earrings (starting from 250/- onwards), and not forgetting the amazing handcrafted terracotta necklace set (starting from 300/- onwards) that suits all age women aptly. 

Pink Pachi Jhumka (325/-)

Pachi Drop Earrings (300/-)

Terracotta Gold-Black Necklace Set (450/-)

The best part about terracotta jewelry is, that you can match them with any of your favorite kurti or a saree, or any traditional outfit. It stays for long, and are quite light weighted. Available in traditional & trendy designs with a glossy finish to them.


Authindia, as the name suggests, is a brand that contains authentic Indian handicrafts, which also includes a wide range of ethnic apparels like kurtis, saree, dupattas! Since I like to dress simple and casual, a beautiful long kurti in blue with chikankaari was my pick from the website. A pure cotton fabric with hand embroidered in chikan in orange both front and back, the kurti looked fabulous when paired with a plain white pair of leggings and accessorized with the pink pachi jhumkas and heels! Belonging to the city of Lucknow, where the exclusive chikan embroidery was  fashioned, I have a different attachment to it, and its astonishing to find an entire section of chikan kurtis on the AuthIndia site selling so many different lengths, colors and embroideries!

Blue Chikan Kurti with Orange Embroidery (599/-)

Complete Outfit Details

kurti, earrings : AuthIndia | leggings : Lyra | heels : StreetStyleStore | rings : Myntra

Please Note : From chikan embroidered sarees and suits from Lucknow, hand-loom sarees from every state of India, handmade jewellery, Kutch embroidery bags of Gujarat and colorful & unique handicrafts, diversified home decor items made of eco-friendly materials from all over the country, AuthIndia as a brand brings you lots and lots of stuff to make your shopping worth every penny you spend!

I really hope you liked reading this post. I feel, as a fashion and lifestyle influencer, I have been bringing a lot of unnoticed brands to you. It would be a pleasure to know your experiences on the websites I keep sharing about, including this new one as I'm talking of here. And, may you have a great time shopping!

Photographed by : Yash Athwani  |  Location : Cappuccino Blast Mall Avenue



  1. Sahrish fatima13 June 2017 at 07:05

    I absolutely loved the colour of the kurti , it's very eye catching and teaming it up with white leggings is a great idea .. it makes the over all look appear quite classy and elegant ������

  2. I always wanted to buy a chicken kurti from Lucknow but never got a chance to shop one.now I know from where I can try my hands on! Loving the blue color on you.. Blue is a must in summer. Love the jewellery.. Very affordable and pretty jhumkas are my favourite ❤ loveedd everything about this post. Well done gal. Lots of love to you ❤😘

  3. Replies
    1. they are from www.streetstylestore.com

      White and pink, front buckled, block heels :)

  4. Loved the overall look.
    Kurti as well as earings are too pretty...
    N lovely you of course...

  5. Aww... indian western whtever you wear... you just rock it :* :* -Devyanshi tripathi

  6. whooo such pretty look. The blue kurti+jewellery+footwear all are so perfect together. lovely ����

  7. Ananya dwivedi13 June 2017 at 10:33

    Loved the entire look❤. I really like the Kurta��. You look beautiful��❤.

  8. U look amazing ❤❤❤ I loved the kurta .. U have styled yourself so well :)