amanté Store Launch in Lucknow

Hello pretty ladies! How are y'all doing? The days are getting pretty cold and I'm acting sluggish as ever. But nevertheless, I had to share this post with you from last month when I attended the first store launch of AMANTE in my city Lucknow. amanté, India's leading premium lingerie brand opened two exclusive showrooms in the city of nawabs on 17th of November, one at Sahara Ganj mall where I visited and the second one at One Awadh Center mall, and I'm so glad to have been a part of the launch event because I got to meet the stunning Aditi Rao Hydari who came to cut the ribbon and unveil the super lingerie collection at the store.

The time when we did a mannequin challenge with Aditi Rao Hydari

L-R : Vivek Mehta (CEO - amanté India), Aditi Rao Hydari, Ajay Amalean (Director - MAS Holdings)

Aditi being the sweet soul she is, clicked a prompt selfie with me and TBH I was stunned!

Oh! And yeah, we also interacted a bit, so that was super amazing too!

amanté came to India in the fall of 2007 and since then the brand has always promised to offer fashion, comfort and value in the right measure to the Asian woman and it believes that a fashionable and confident woman deserves a product that is modeled to fit her silhouette and made to suit her surroundings. I personally feel that it is essential to look and feel fashionable by wearing the right lingerie, with a wide variety available. While strolling across the newly opened amanté store, I found various collections to pick my favorites. From the BFF Collection which is designed for all the young women to suit their daily trendy college wear, to the new range of Active Wear comprising of comfy tees, camisoles, shorts, tracks, to the Aura Collection focusing on fashion-forward elements of metallic highlights, geometric patterns, to exotic floral prints and exquisitely elegant Bridal Bliss Collection with its intricate lace and carefully crafted designs in bras, baby dolls and satin robes in passionate colours like maroon, peach, white and nude being the mix of comfort and sensuality. The brand pretty much consists of everything that a girl could ask for! 

Also, often when the discussion is about lingerie, we tend to focus on bras a lot more than we do with panties. Wearing the right fitting underwear is just as important as a perfect bra and hence amanté offers a variety of panty sets for the regular women needs and have even included some in the bridal collection combo!

The brand store at Sahara Ganj Mall (ground floor)

Aura Collection

Active Wear Collection at the store

Bridal Collection (Part 1)

Bridal Collection (Part 2)

Bridal Collection (Part 3)

Perfect for the young women of today, amanté collection is edgy, chic, and comfy – just what you need this season to look and feel fabulous! The impeccable amanté store in Lucknow houses a beautiful collection apt for every occasion. The brand is also available online at www.amantelingerie.com and the offline stores are present in Mumbai, Jaipur, Delhi, Lucknow and Bengaluru. So go girls, get your hands on some glamorous lingerie from amanté and look your best at all occasions!

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For the launch event, I wore a powder blue shift dress from StalkBuyLove, layering it with an  olive green shrug from the same website. Added faux leather block heels from StreetStyleStore, and accessorized the complete look with a waist belt, a few earrings and a leather strap watch! My makeup and hair were done by Divya Vishnani, from JMA Makeup & Fashion Studio. She gave me brown smokey eyes, little blush on the cheeks, wine lips and a waterfall hairstyle that looked really elegant!

If you liked reading this post, drop in some comments and let me know. Don't forget to share it with your girl friends too and for more updates, you can follow me on facebook, instagram and twitter. Until next time, lots of love.

~xoxo~ 

One Awadh Center Mall + Lifestyle Store Launch

Lucknow, the city of the Nawabs has always been traditional, elegant and deeply rooted in its rich history. But the new side to the city is as decorous as well; the side which is modern, buzzing and fast developing into a socio-economic hub. ONE AWADH CENTER, the lavish mall, owned by the leading player in the real estate development - Halwasiya Group, is situated in the posh Gomti Nagar area of the city. It opened its gates for public, officially on the 13th of April, 2016 and it is nothing less than a landmark for its style and splendor! This mall enjoys an immense location advantage, which in the past-few years, has emerged as the new central business, residential and shopping district. 

One Awadh Center is contemporary in design and stylish in built. It has Automated Building Management systems to make the whole structure energy efficient and environment friendly. Features like central air-conditioning, power backup, high level security provided by CCTV cameras, advanced fire detection and fire fighting provision in all common areas & basements and multi-level parking complete it as a truly modern commercial complex!

outside view of OAC

inside view of OAC

As a city resident and having a lure for fashion, I have been always been disappointed with Lucknow depriving us of all major fashion brands in town. But to my satisfaction, LIFESTYLE launched its first store in Lucknow (and 50th store across the country), at One Awadh Center on the 13th of April, 2016. And, I had this opportunity to attend the store opening along with a few blogger friends of mine, Poorvi and Sumbul, who of course were a great company!

OOTD details

 top : StalkBuyLove | pants : Pantaloons | heels : Dorothy Perkins | bag : Glitstreet.com

watch : Diamante | necklace : Old Buy

From L-R : Me, Sumbul Siddiqui (Style - Bon), Poorvi Naithani (Shades Of Jade)

I'm quickly gonna take you through the brand sections (floor wise) as displayed at the store. Starting with the ground floor, we had all kinds of basic women wear. Ranging from casual to formal, to chic and party wears, there are just way too many brands to choose from! Some of my favorites were : CODE, UCB, AND, Fame Forever, Ginger, Calvin Klein and Bossini.

Code

Ginger

United Colors of Benetton (UCB)

Fame Forever

Calvin Klein Jeans 

We encountered our favorite make-up brands in the opposite side sections along with the watch sections on the ground floor itself and were flawed by the counters at the first glance! Some of the best were : Colorbar, Maybelline, Loreal (in make-up) and Fossil, Timex and Rado (in watches).

Colorbar

Loreal

Maybelline

Timex

The best saved for the last, the accessories section won my heart instantly. Tons and tons of superficial designs. From coin bags, to keychains, to necklaces, rings and bracelets! I couldn't resist trying out most of the stuff on myself, glaring in the mirror and flaunting like a pro. Ah! Oh, and also there was a little lingerie section just right beside the accessories display, but it was in such a hidden corner that I only noticed it when one of my co-bloggers pointed it out to me, when we were at the billing counter. Like, damn!

Coming to the 1st floor, the men's section. I almost adored every bit of clothing on this floor, because of how me it was! If you know me well, you know I'm more of a comfort over fashion types and what better than men's tees would suit me best?! Just breaking it you, I actually picked more stuff for myself from this floor rather than any of the women's section. Oh, that should not sound wrong though! :P Check out the brands available, in the pictures below : 

Louis Phillipe

Kappa

Being Human

Colorplus

All Denim

The 2nd and the last of the Lifestyle Store floors, women's ethnic section. This floor also has bags, women's footwear and kids clothing section! All brands shown in the pictures below :

Biba

Glbal Desi and 'W'

Melange

Party Footwear

Sleepers

Clutches

Bags

Kids Section

Let me just take a moment to unfurl my love towards these mannequins displayed at Lifestyle Store, showcasing their SS/16 collection. It looks truly amazing! 

Well, we ended our short store tour of Lifestyle at the billing counter, redeeming our gift vouchers; and I simply loved picking up stuff for myself after spending almost 3 hours checking out what all to buy! An outfit post showcasing all my shopping will be up under the fashion category on this blog super soon, so stay tuned for that!

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One Awadh center being a posh mall in town, has a lot of top fashion labels and retail brands pouring in. One of them is Lifestyle and the other one that opened on the same day is MAX Fashions (on the 1st floor). Well, doesn't it already sounds like this will make the place a shopper's paradise?!

An eight-screen megaplex - the city's first, by CINEPOLIS has started impressing everyone with a truly international cinematic experience. Well, the part that thrilled me more was that Lucknow finally has some of the best recliner seating in the theatres and we can almost get some comfy, home like feels! Also, some of the finest cafes (like COFFEE TREE; as in the picture below) and multi-cuisine restaurants are coming up at the mall that will delight craving taste buds.

Let's be very frank, as the city is progressing, so are the people! One Awadh Center should now be your first-choice shopping and entertainment destination because it's not just another shopping address, but a celebrated social hotspot too! 

Photographed by : Abhishek Bose

~xoxo~