Showing posts with label indo-western look. Show all posts
Showing posts with label indo-western look. Show all posts

Tuesday, 25 April 2017

Pop Fashion 101

The fashion industry is at once the most visible and overlooked of cultural sectors where fashion statements are often both influential and philosophy-laden and, therefore, often need to be considered, analysed, or challenged. When we open our closet doors each morning, we seldom consider what our sartorial choices say, whether we tend toward jeans and a well-worn concert t-shirt or wingtips and a three-piece suit. Yet, how we dress divulges more than whether we crave comfort or couture; our clothing communicates who we are and how we relate to our culture.

Today, as I write this post for you, I feel my style and sense of fashion has evolved into popular culture by mixing both western and traditional clothing in my dressing often! Its been long that I have been combining fashion theory with approaches from literature, art, music, advertising, media studies, and sociology, which seems to have the capacity to both influence and be influenced by popular culture, and its meaning is also contingent upon context. Well, as the fashion that appears in "pop style fad" imagery too closely resembles the constructs found in the creators of high fashion, I am here to share with you a look that might act as a medium for self-expression covering a host of stellar designs!




Fashion-conscious youth like me pay attention to minute details such as color and design while buying clothes, and when you are in a creative field, anything and everything inspires you, which could be nature, architecture, colors or just anything around! It took me a few days' time to figure out that there are still some fashion-girl trends that even the most style adept have trouble mastering with total confidence. A mix of westernised clothes with Indian cuts still needs a lot of stylised blends may it be in fabric, patterns or draping, and while my recent shopping included a lot of solos (which means that I bought them not because I needed them, but only because I liked their cuts, prints and colors), I thought of creating a pop culture look which might help you solve the trend turmoil!








kurta : Anouk | leggings : Kook n Keech | dupatta : Aksara | bag : Old Buy
heels : StreetStyleStore | necklace : Shopnineteen | watch : Cheapo


When we talk of pop culture fashion, most of to what I've been reading since years is majorly constituted of the Japanese styles incorporated from the U.S. at one time. But darling, when I say fashion in Japan, its not confined to Kimonos! There's a lot more to it like skinny bottoms with long flowy shirts or dresses, astonishing platform shoes and radical makeup. Taking inspiration from the same kind of popular fashion culture, I chose to team up a pair of black Marvel leggings from Kook n Keech with a modernised short kurta from Anouk, that has the trending cat print on it, brought down straight from the runway inspired by Marc Jacobs' latest cat design collection, and a bright floral bluish-pink dupatta from Aksara, giving it an Indian twist!

Swiftly gracing this summery outfit, I added a fussy looking fringe necklace from complementing the fringe bag I hung as a cross body in brown color. By looking at the pictures you must have noticed I tried to keep the color scale of my outfit on a brighter tone as compared to the earthy accompaniments like the leather platform heels matched with a leather strap wrist watch in brown along with other accessories as mentioned. I must tell you that my heels might appear to be impractical or uncomfortable but these are one of the most comfy pair of footwear I've ever owned to look taller!




To finish off, my MUA chose to pin my hair up in a side bun, color my lips deep pink simply to match the kurta and add a few defined lines of kohl creating a checker box near my eyes making it look unconventional, and if you bump into me only to fine me sporting it on a regular day, you'd probably think I've become a wackadoo! But you'd also agree that it does look cool. Well, now that I've shown you a way to style an eccentric look, I hope y'all will try to incorporate it the next time you're fanatic over a pop fashion style, and oh, just to mention if you kept on thinking pop fashion means discovering and replicating pop star fashion, you should probably just laugh it off! :p

PS : This entire look contains all clothing from Myntra, and I really hope you liked it, and if you did, do let me know in the comments below. Also, if you have a personal pop fashion style to suggest, please drop me a message and we can cover it up in the next post maybe! Until then, lot of love.

Photographed by : Yash Athwani  |  Makeup by : Divya Vishnani


~xoxo~ 

Friday, 7 April 2017

Swag Bharat with Myntra - Part 1

Fashion is an ever evolving and vibrant segment and we Indians are getting more and more conscious regarding our looks, while our preference grows toward ethnic apparels with a touch of modernity. A contemporary fashion getting popular in recent times is 'fusion wear' which is a creative blend of styles of any two or more cultures! Silhouettes are basically from Western influence, and are blended with Indian textiles and styling, but in today's time its a preferred choice of people of all class and ages.

Hence, I partnered with MYNTRA under their #SwagBharat theme to showcase a fresh new fusion look for you that not only consists of an elegant and trendy appearance, but also makes it suitable for wearing at all kinds of occasions. Below is a detailed description as to how I shopped from the website to create the whole look! 









shirt : Lokal South | patiala salwar : Ira Soleil | footwear : Gifted | earrings : Aarna Designs


Online shopping has always excited me, because bruh where else can you shop even at midnight wearing your jammies without having to wait in ques and crowds picking up from more than lacs of stylish pieces? Thousands of brands to choose from, Myntra has been my on-the-go shopping portal since the age of 16 when I use to buy all latest clothing that popped up my ad feed with so many price offers! Well, the love has continued since then and with my recent shopping experience at Myntra, I only have to say that its just the one stop destination for all.

Coming to my look, it took me a while to decide that I'd like to keep it quirky yet subtle with my picks! While scrolling through the women's shirts section on the Myntra app, I came across this swanky looking shirt from Lokal South with a chandra bindu print on it with multi colored base including bright orange borders! I just had to get it because it looked so quirky and also complemented the gold-toned shimmer patiala that I opted for from Ira Soleil under Myntra's women's ethnic-wear salwar collection. The bright colored shirt add so much grace to the easy to wear and breathe-in (stretchable pull up), dusky patiala when I styled it, and to up the look a bit, I added a pair of spunky pompom-loop earrings from Aarna Designs and authentic punjabi juttis from Sunita Collections with a cute pompom on it as well that looked nothing less than magical!




Well, I really prefer the Indo-western fusion garments since they've now become 'the in thing'. These garments are gaining acceptance in the our mindsets, and are becoming the choice of apparel at formal and informal events, while my version of Indo-western styling seems a combination of westernised shirt and Indian patiala salwar with summer friendly fabrics that appear quite chic! So, if this post excites you, you should go be a part of the #MyntraBigFashionGig starting from 8th April - 10th April, and shop your own Myntra looks at amazing prices, and of course you can thank me later!


Photographed by : Zeeshan Khan & Shubham Kesarii  |  Makeup by : Divya Vishnani


~xoxo~