Sunday 4 December 2016

amanté Store Launch in Lucknow

Hello pretty ladies! How are y'all doing? The days are getting pretty cold and I'm acting sluggish as ever. But nevertheless, I had to share this post with you from last month when I attended the first store launch of AMANTE in my city Lucknow. amanté, India's leading premium lingerie brand opened two exclusive showrooms in the city of nawabs on 17th of November, one at Sahara Ganj mall where I visited and the second one at One Awadh Center mall, and I'm so glad to have been a part of the launch event because I got to meet the stunning Aditi Rao Hydari who came to cut the ribbon and unveil the super lingerie collection at the store.

The time when we did a mannequin challenge with Aditi Rao Hydari

L-R : Vivek Mehta (CEO - amanté India), Aditi Rao Hydari, Ajay Amalean (Director - MAS Holdings)

Aditi being the sweet soul she is, clicked a prompt selfie with me and TBH I was stunned!

Oh! And yeah, we also interacted a bit, so that was super amazing too!

amanté came to India in the fall of 2007 and since then the brand has always promised to offer fashion, comfort and value in the right measure to the Asian woman and it believes that a fashionable and confident woman deserves a product that is modeled to fit her silhouette and made to suit her surroundings. I personally feel that it is essential to look and feel fashionable by wearing the right lingerie, with a wide variety available. While strolling across the newly opened amanté store, I found various collections to pick my favorites. From the BFF Collection which is designed for all the young women to suit their daily trendy college wear, to the new range of Active Wear comprising of comfy tees, camisoles, shorts, tracks, to the Aura Collection focusing on fashion-forward elements of metallic highlights, geometric patterns, to exotic floral prints and exquisitely elegant Bridal Bliss Collection with its intricate lace and carefully crafted designs in bras, baby dolls and satin robes in passionate colours like maroon, peach, white and nude being the mix of comfort and sensuality. The brand pretty much consists of everything that a girl could ask for! 

Also, often when the discussion is about lingerie, we tend to focus on bras a lot more than we do with panties. Wearing the right fitting underwear is just as important as a perfect bra and hence amanté offers a variety of panty sets for the regular women needs and have even included some in the bridal collection combo!

The brand store at Sahara Ganj Mall (ground floor)

Aura Collection

Active Wear Collection at the store

Bridal Collection (Part 1)

Bridal Collection (Part 2)

Bridal Collection (Part 3)

Perfect for the young women of today, amanté collection is edgy, chic, and comfy – just what you need this season to look and feel fabulous! The impeccable amanté store in Lucknow houses a beautiful collection apt for every occasion. The brand is also available online at and the offline stores are present in Mumbai, Jaipur, Delhi, Lucknow and Bengaluru. So go girls, get your hands on some glamorous lingerie from amanté and look your best at all occasions!


For the launch event, I wore a powder blue shift dress from StalkBuyLove, layering it with an  olive green shrug from the same website. Added faux leather block heels from StreetStyleStore, and accessorized the complete look with a waist belt, a few earrings and a leather strap watch! My makeup and hair were done by Divya Vishnani, from JMA Makeup & Fashion Studio. She gave me brown smokey eyes, little blush on the cheeks, wine lips and a waterfall hairstyle that looked really elegant!

If you liked reading this post, drop in some comments and let me know. Don't forget to share it with your girl friends too and for more updates, you can follow me on facebook, instagram and twitter. Until next time, lots of love.



  1. hey..I m in lucknow unexpectedly and this post really helped me. also, would you pls be kind enought to tell me about some designer boutiques(would prefer uniqueclocal designers with ready collections) one can go to in lko for indianwear. Thanks in adv!

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