Lucknow, the city of the Nawabs has always been traditional, elegant and deeply rooted in its rich history. But the new side to the city is as decorous as well; the side which is modern, buzzing and fast developing into a socio-economic hub. ONE AWADH CENTER, the lavish mall, owned by the leading player in the real estate development - Halwasiya Group, is situated in the posh Gomti Nagar area of the city. It opened its gates for public, officially on the 13th of April, 2016 and it is nothing less than a landmark for its style and splendor! This mall enjoys an immense location advantage, which in the past-few years, has emerged as the new central business, residential and shopping district.
One Awadh Center is contemporary in design and stylish in built. It has Automated Building Management systems to make the whole structure energy efficient and environment friendly. Features like central air-conditioning, power backup, high level security provided by CCTV cameras, advanced fire detection and fire fighting provision in all common areas & basements and multi-level parking complete it as a truly modern commercial complex!
outside view of OAC
inside view of OAC
As a city resident and having a lure for fashion, I have been always been disappointed with Lucknow depriving us of all major fashion brands in town. But to my satisfaction, LIFESTYLE launched its first store in Lucknow (and 50th store across the country), at One Awadh Center on the 13th of April, 2016. And, I had this opportunity to attend the store opening along with a few blogger friends of mine, Poorvi and Sumbul, who of course were a great company!
watch : Diamante | necklace : Old Buy
I'm quickly gonna take you through the brand sections (floor wise) as displayed at the store. Starting with the ground floor, we had all kinds of basic women wear. Ranging from casual to formal, to chic and party wears, there are just way too many brands to choose from! Some of my favorites were : CODE, UCB, AND, Fame Forever, Ginger, Calvin Klein and Bossini.
United Colors of Benetton (UCB)
Calvin Klein Jeans
We encountered our favorite make-up brands in the opposite side sections along with the watch sections on the ground floor itself and were flawed by the counters at the first glance! Some of the best were : Colorbar, Maybelline, Loreal (in make-up) and Fossil, Timex and Rado (in watches).
The best saved for the last, the accessories section won my heart instantly. Tons and tons of superficial designs. From coin bags, to keychains, to necklaces, rings and bracelets! I couldn't resist trying out most of the stuff on myself, glaring in the mirror and flaunting like a pro. Ah! Oh, and also there was a little lingerie section just right beside the accessories display, but it was in such a hidden corner that I only noticed it when one of my co-bloggers pointed it out to me, when we were at the billing counter. Like, damn!
Coming to the 1st floor, the men's section. I almost adored every bit of clothing on this floor, because of how me it was! If you know me well, you know I'm more of a comfort over fashion types and what better than men's tees would suit me best?! Just breaking it you, I actually picked more stuff for myself from this floor rather than any of the women's section. Oh, that should not sound wrong though! :P Check out the brands available, in the pictures below :
The 2nd and the last of the Lifestyle Store floors, women's ethnic section. This floor also has bags, women's footwear and kids clothing section! All brands shown in the pictures below :
Glbal Desi and 'W'
Let me just take a moment to unfurl my love towards these mannequins displayed at Lifestyle Store, showcasing their SS/16 collection. It looks truly amazing!
Well, we ended our short store tour of Lifestyle at the billing counter, redeeming our gift vouchers; and I simply loved picking up stuff for myself after spending almost 3 hours checking out what all to buy! An outfit post showcasing all my shopping will be up under the fashion category on this blog super soon, so stay tuned for that!
One Awadh center being a posh mall in town, has a lot of top fashion labels and retail brands pouring in. One of them is Lifestyle and the other one that opened on the same day is MAX Fashions (on the 1st floor). Well, doesn't it already sounds like this will make the place a shopper's paradise?!
An eight-screen megaplex - the city's first, by CINEPOLIS has started impressing everyone with a truly international cinematic experience. Well, the part that thrilled me more was that Lucknow finally has some of the best recliner seating in the theatres and we can almost get some comfy, home like feels! Also, some of the finest cafes (like COFFEE TREE; as in the picture below) and multi-cuisine restaurants are coming up at the mall that will delight craving taste buds.
Let's be very frank, as the city is progressing, so are the people! One Awadh Center should now be your first-choice shopping and entertainment destination because it's not just another shopping address, but a celebrated social hotspot too!
Photographed by : Abhishek Bose