Picture source : Google
One of the biggest stunts online and in social media right now had very low-key beginnings on the professional golf circuit. The so-called ice-bucket challenge—dump ice water on yourself, post and tag yourself on social media and challenge others to do the same—got its start among golfers as a way to support pet charities. In just a few weeks, it has become a major fundraising coupfor patients and organizations with ALS, a neurodegenerative disorder. It is commonly called Lou Gehrig's disease, after the baseball player who had it. The campaign has caught people ranging from New Jersey Gov. Chris Christie to Facebook chief executive Mark Zuckerberg and performer Justin Timberlake. It began slowly with just over 100 tweets on July 15 and then exploded this past week, with daily tweets of more than 32,000.